#79 - From Zero Clients to Thriving Coaching Practice - Robbie on the A Listening Life podcast
In this episode, taken from Robbie’s appearance on Aly King-Smith’s A Listening Life podcast, Robbie gives one of his most most concentrated downloads ever on everything he knows about growing a coaching business.
In particular, Robbie and Aly cover:
Why, despite being a prolific writer and producer of content, Robbie thinks content creation is a terrible way to grow a coaching business.
How Robbie reframed proposals and pitching to an opportunity to practice, and the difference that can make.
A deep-dive into pricing and money, including how Robbie started from £30 per session and how he grew from there.
The Coaching Business Flywheel - to see a diagram of Flywheel, and read Robbie’s ebook, An Introduction to The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel
This episode is packed with practical advice and personal anecdotes from Robbie’s journey in the coaching industry. Whether you're a new coach or an experienced practitioner, Robbie's insights on pricing, client acquisition, and content creation offer valuable lessons for building a sustainable and profitable coaching business.
For more information about Robbie, visit https://www.robbieswale.com/
For more information about Aly and A Listening Life, visit https://www.linkedin.com/in/alykingsmith/ and https://open.spotify.com/episode/6wGHaf6oeebH6qFbTwZHsy?si=ciFxJttsRa64Poo_qmIvyA
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
The 12 Minute Method: https://www.robbieswale.com/about-the-12-minute-method
Rich Litvin and The Prosperous Coach: https://richlitvin.com/book/
Steven Pressfield and The War of Art: https://stevenpressfield.com/books/the-war-of-art/
Jim Collins on the Tim Ferriss Show: https://tim.blog/2019/02/18/jim-collins/
Good to Great by Jim Collins: https://www.amazon.co.uk/Good-Great-Some-Companies-Others/dp/0066620996
Turning the Flywheel by Jim Collins: https://www.amazon.co.uk/Turning-Flywheel-Monograph-Accompany-Great/dp/0062933795
Brené Brown on Teddy Roosevelt: https://www.youtube.com/watch?v=8-JXOnFOXQk&t=0s
RUNNING ORDER
~5m - Realizing Coaching Could Be a Commercial Success
~8m - Setting Initial Coaching Rates
~10m - The 90 Day Money Game
~12m - Increasing Proposal Amounts
~13m - Overcoming Internal Dialogue and Resistance
~14m - The Importance of Making Proposals
~16m - Learning from Pitching and Proposals
~20m - Overcoming Fear of Rejection
~21m - Creating Content and Its Role in Coaching
~22m - Avoiding Procrastination in Business Building
~26m - The Coaching Business Flywheel Concept
~33m - Authenticity in Content Creation
~36m - Direct Invitations vs. Content Creation
~39m - Podcast as a Long-Term Strategy
~42m - Research Projects as an Alternative to Podcasting
~45m - Robbie's Experience with Writing and Podcasting