Episode #4: Catriona Horey - I'm Too Far Away From The Joy
Catriona Horey is an executive coach based in London and a lead trainer, supervisor and assessor of coaching for the MOE Foundation. She spent the first ten years of her career transforming the performance of nonprofits, social enterprises and leaders in social innovation, but in 2013 a bereavement and a collapsed lung led to her reassessing her priorities, with the message ‘I’m too far away from the joy’ appearing in her mind. That set her off on her journey into coaching, leading to a thriving business today working with leaders in social innovation, high potential professionals and women who want to redefine their priorities.
In this episode, we talk about:
- How becoming a mother has been fundamental in the way she has developed her business and how it is possible to have it all, but over a lifetime.
- The question her coach asked her which made her look at her whole career plan completely differently.
- Marketing: why you should choose the marketing strategy that works for YOU, and the marketing distinction that made the difference for Catriona.
- What Catriona did to generate 11 clients when her first batch of practice clients wrapped up.
- The way Catriona thinks and talks about her purpose in life.
Over the course of this podcast, Catriona and I hit SO MANY of the common questions and challenges coaches face, including money, the question of niche, coaching on the phone, networking, connecting and more. And in case we had missed any, make sure to listen to the end for Catriona’s five brilliant tips to shortcut to coaching success!
For more information about Catriona, find her on LinkedIn at https://www.linkedin.com/in/catrionahorey or visit her (minimalist) website, which has been ‘coming soon’ ever since I met her, at https://www.withcatriona.com/
For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
Things and people we mentioned (that you might be interested in):
~2 mins – Future Leaders Trust, now rebranded as Ambition School Leadership: https://www.ambition.org.uk/
~4 - Andrea Berkeley: https://www.linkedin.com/in/andrea-berkeley-4056673/
~15 – Camilla Mendoza: https://camillamendoza.com/
~22 –Simon Hampel: https://leadersquest.org/people/simon-hampel
~23 – MOE Foundation: https://moefoundation.com/
~25 – Culture at Work: http://www.coachingcultureatwork.com/ and Carol Wilson: https://uk.linkedin.com/in/coachingcultureatwork
~27 – Natalie Scholey: https://www.linkedin.com/in/natalie-scholey/
~28 – Tony Phillips: https://uk.linkedin.com/in/tonyjphillips
~32 – Rich Litvin: https://richlitvin.com/
~33 – Coaches Rising: https://www.coachesrising.com/
~33 – CTI + their certification programme: https://coactive.com/
~37 - Nicole Berg: https://www.linkedin.com/in/nicolejberg/ and Coaching at Work: https://www.coaching-at-work.com/
~42 – International Coaching Federation (ICF): https://coachfederation.org/ and their credentials, ACC and PCC: https://coachfederation.org/icf-credential
~44 – Anna Lundberg: https://annaselundberg.com/
~45- The Prosperous Coach by Rich Litvin and Steve Chandler: https://richlitvin.com/the-prosperous-coach/
~48 - My LinkedIn Articles: https://www.linkedin.com/in/robbieswale/detail/recent-activity/posts/ and the first post I wrote as part of the ’12 minute’/train practice I designed with my coach: https://www.linkedin.com/pulse/train-series-1-stories-robbie-swale/
~64 – Catriona’s LinkedIn page: https://www.linkedin.com/in/catrionahorey
~66 – Climate Change Coaches and their Coaching Circle: https://www.climatechangecoaches.com/startyourjourney
~69 – The Wildfowl and Wetlands Trust, Slimbridge: https://www.wwt.org.uk/wetland-centres/slimbridge
~70 – Ramsar Treaty: https://www.ramsar.org/ ~93 – Robert Holden: https://www.robertholden.com/
~95 – Darren Robson: https://www.darrenrobson.com/
~96 – Ben Dooley: http://bedo.org/
~99 – Catriona’s List of Training: Masterful Coaching Mentor Group - Ben Dooley MCC - Completed 2018; Narrative Coach Enhanced Practitioner - WBECS (Dr David Drake) - Qualified 2018; Certified Professional Co-Active Coach (CPCC) - The Coaches Training Institute - Qualified 2015; Associate Certified Coach (ACC) and Member - International Coach Federation - Qualified 2015; Licensed Firework Career Coach - The Firework Coaching Company - Qualified 2015; Organisation & Relationship Systems at Work - CRR Global - Completed 2015; Core Skills Coaching Programme (Education Sector) - Growth Coaching International - Completed 2015; Coaching and the Enneagram - Success Intelligence (Robert Holden) - Completed 2014; MOE Professional Certified Coach - The MOE Foundation - Qualified 2014
~102 – Ann Farrell: https://www.linkedin.com/in/annfarrell1/
~109 – WBECS: https://www.wbecs.com/, London Coaching Group: https://www.londoncoachinggroup.co.uk/
~110 – Hub Dot: https://hubdot.com/
FULL BIOGRAPHY FROM CATRIONA
Passion for Coaching:
Catriona helps to empower clients to define and then create the lives and careers they truly want. She sees coaching as an interactive, dynamic process through which clients develop and achieve by taking ownership and action for what they want to do and how they want to be.
An Associate Certified Coach with the International Coach Federation and a Certified Professional Co-Active Coach with the Co-Active Training Institute, she holds her clients to be naturally creative and resourceful; focuses on the whole person; and asks powerful questions, listens deeply and challenges and supports them to elicit their innate abilities.
Clients often look to create a vision and achieve important goals; gain clarity at times of transition; develop their competencies in, or bring about real change in, aspects of their life such as their career, leadership roles, and relationships; and/or work on topics of meaning to them like values, confidence, limiting beliefs, self-awareness, authenticity, resilience, and work-life integration.
Pre-Coaching Experience:
Catriona focused the first ten years of her career on transforming the performance of nonprofits and social enterprises and leaders in social innovation, having graduated from the University of Oxford (BA, Human Sciences) and the Ruhr University, Germany (MA, Humanitarian Assistance).
In the UK, she led client engagement and business development at the medical trading charity InterHealth Worldwide, sharing best practices with senior executives of 250 aid and development organisations and optimising employee healthcare through customised, budget-sensitive products.
At The Future Leaders Trust (now part of Ambition Institute), she created a department to provide a national operational framework for the leadership development of high potential aspiring headteachers in schools in challenging contexts. This included participant coaching, career training, and performance management, and the training and management of leadership development advisers who were serving and former headteachers.
In New York, as a consultant at CCS, a strategic fundraising firm that partners with nonprofits for transformational change, Catriona collaborated with nonprofit leaders, boards, and philanthropists, and managed multi-million-dollar campaigns, feasibility studies and other strategic initiatives.
The daughter of conservationists, Catriona has also worked on environmental and social projectsfor nonprofits and social enterprises in India, China, Mongolia, Ecuador and the USA.
Coaching Experience and Related Work:
Catriona is an executive coach for Ambition Institute’s Future Leaders programme and is being onboarded by American firm BetterUp as a coach for high potential emerging managers in leading companies. She has coached for The Investor Forum, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), InterHealth Worldwide, and Knowle West Media Centre.
She also coaches private clients in the UK, the USA and beyond, largely remotely. Clients are often:
• leaders in social innovation
• high potential professionals
• women looking to redefine and embrace their professional and personal priorities, and/or
• people drawn to the option of having some of their coaching outdoors in Battersea Park.
She serves the MOE Foundation as a lead trainer, supervisor and assessor on Association for Coaching recognised five-day coaching courses and as a nature coaching workshop facilitator. She has co-delivered training on coaching skills to The States of Guernsey (Committee for the Environment & Infrastructure) and Make Shift; conducts leadership competency-based interviews for Ambition Institute’s Future Leaders and Teaching Leaders candidates; and is a Lane4 Associate.