Episode #67: Tori Jeffers – Who Wins and Who Loses as Coaching Goes Mainstream?
Is the mass-marketisation of coaching de-valuing the practice? Or does widening access to coaching help everyone?
Tori Jeffers is a Professional Certified Coach who has amassed over 1,000 hours of experience in just three years. In this episode of The Coach’s Journey Podcast she explores the shifts in the coaching landscape that are transforming the industry.
After spending more than a decade pursuing her passion for conservation, which took her to Madagascar and the Amazon to work with sea turtles, sharks and monkeys, Tori found herself in a battle with burnout.
In conversation with Ruth, Tori describes how the roots of her coaching career reach all the way back to her first job in conservation and a manager who shared approaches and tools that made a lasting impact.
Tori discusses her current coaching work with BetterUp, reflecting on the experience of coaching through an organisation rather than establishing a private practice, and also explains how she co-founded an organisation that supports emerging environmental leaders.
In this episode, Tori and Ruth also talk about:
Contracting and how it is the answer to everything
Questioning the urge to help others, and asking what we might be denying them
Our ‘beetle shells’ – the defences we put up in order to get through challenging times
The balance between empathy and sanity
The importance – and difficulty – of building a network
Giving yourself permission not to be busy
Tori also shares the highly impactful books she wishes she had read earlier in her coaching career, and speaks about how she intends to grow her client base while continuing to inspire improvements in environmental leadership.
For more information about Tori, visit https://www.linkedin.com/company/tori-jeffers-coaching/.
For more information about this episode’s host, Ruth Saville, visit https://www.daretorise.co.uk/.
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
Things and people we mentioned (that you might be interested in):
- Johari’s window https://www.mindtools.com/au7v71d/the-johari-window
- Behavioural drivers questionnaire https://authentictalent.be/tools/the-five-drivers-by-taibi-kahler/
- Blue Ventures https://blueventures.org/
- Myers-Briggs Type Indicator test https://www.myersbriggs.org/my-mbti-personality-type/myers-briggs-overview/
- Barefoot Coaching https://barefootcoaching.co.uk/
- BetterUp https://www.betterup.com/en-gb
- Know You More https://www.knowyoumore.com/
- Conservation Coaching https://conservationcoaching.com/
- The 12 Stages of Burnout https://www.inc.com/jessica-stillman/the-12-stages-of-burnout-according-to-psychologist.html
- Time To Think by Nancy Kline https://www.timetothink.com/nancy-kline/
- Insights Discovery Profiles https://www.seveninstitute.co.uk/insights-discovery/
- Rich Litvin on “slowing down to speed up” https://richlitvin.com/slowdown/
BIOGRAPHY FROM TORI
As a leadership and resilience coach, Tori specialises in supporting dedicated, passionate people who want to have more impact in the world.
Tori’s coaching draws on over a decade of leadership experience in the not-for-profit sector. Her experience leading and developing international conservation teams in challenging environments and across multiple time zones, makes her well-placed to support busy leaders across all sectors. She specialises in supporting leaders to re-find their passion, increase performance, build resilience and protect their own wellbeing so that their teams can thrive.
Tori retrained as a coach as she witnessed burnout first-hand and wanted to support leaders to find a better work-life balance and see a greater impact in their work as a result. She founded Conservation Coaching, a collaboration to support emerging and established leaders in the conservation sector to thrive both personally and professionally and develop resilient teams. Tori has coached clients all over the world from government, big tech, Fortune 500 companies and not-for-profits.
Tori holds a Masters in Science, and is a Professional Certified Coach (PCC) with the ICF, adhering to their ethics and best practice guidance. She is a self-taught silversmith in her spare time and lives in Bristol, England.