Episode #68: Clare Norman – Glimmers of Hope, Structuring a Coaching Business and Unlearning Mindsets on the Journey to Coaching Mastery

Clare Norman is a master certified coach with the International Coaching Federation, whose latest book, The Transformational Coach, maps out a journey to coaching mastery that begins with unlearning the old beliefs and mindsets that are not serving you or your clients, in order to reset and replace them with a new set of thought patterns.

In this episode of The Coach’s Journey Podcast, Clare shares some brutally honest financial advice for coaches and talks through the developments in contracting, process and values that helped her go from coaching internally in a large corporation to building and running her own business as a coach, coach trainer and supervisor.

Clare also flies the flag for mentor coaching, telling host Neil Mackinnon why she believes it is the best way for a coach to “sharpen their edge”, and she generously shares wisdom on how new coaches can successfully position themselves in a fast-changing industry.

 In this episode, Clare and Neil also talk about:

  • Getting your name ‘out there’ as an independent coach

  • Why coaching bodies matter and what they can do for us

  • How to lead an ethically sound, mentally healthy coaching practice

  • The power of experiencing different organisational cultures and their values

  • Achieving sustained change through shifting mindsets rather than skillsets

Clare also shares examples of the unhelpful mindsets we, as coaches, need to unlearn in order to be of service to our clients and ourselves (there are a total of 83 of these mindsets listed in her book!).

For more information about Clare, visit https://www.clarenormancoachingassociates.com.

For more information about this episode’s host, Neil Mackinnon, visit www.neilmackinnon.net.

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

Things and people we mentioned (that you might be interested in):

- Clare’s company’s website: https://www.clarenormancoachingassociates.com

- Clare’s LInkedIn profile: https://www.linkedin.com/in/clare-norman-mcc

- Pre-order Clare’s latest book, Cultivating Coachability: https://amzn.eu/d/3Lq95PN

- Clare’s blog on her journey in setting up a coaching business:

https://www.clarenormancoachingassociates.com/my-business-development-story-and-some-lessons-learned/

- Clare’s article on how to decide what to charge your clients: https://www.coaching-at-work.com/2021/05/07/for-what-its-worth/

- The Coaching Academy https://www.the-coaching-academy.com/

- The International Coaching Federation https://coachingfederation.org/

- Academy of Executive Coaching https://www.aoec.com/

- Coaching Development https://www.coachingdevelopment.com/

- The Progress Principle by Teresa Amabile and Steven Kramer https://www.goodreads.com/en/book/show/11721498

- The Prosperous Coach https://richlitvin.com/book/

- Dubsado workflow tool https://help.dubsado.com/en/

- Ichi-go ichi-e https://en.wikipedia.org/wiki/Ichi-go_ichi-e

BIOGRAPHY FROM CLARE

With over 20 years of coaching experience, Clare is highly sought after by other expert coaches, as well as successful coach training companies as a Master Mentor Coach. Clare looks to continually sharpen individuals’ coaching edge and upskill mentor coaches so they can deliver high-quality feedback to their coaches-in-development. Her laser focus on mindset shifts and her knack for spotting marginal gains has made her a go-to person for coaches looking for mentorship and practical, meaningful ways to improve their practice.

With an international following from both her coaching peers and senior leadership, Clare is making a difference to the world of work via the professional application of coaching. Her mission across all her work is to encourage leaders to put people and the planet before profits. Clare’s first book, Mentor Coaching: A Practical Guide, is a work of passion and according to Fran Fisher MCC, ’makes a significant contribution to the conscious evolution of the coaching profession, [and] offers a new paradigm for coach mentoring and the continuous personal and professional development of the coach.’

Her second book, The Transformational Coach, enables you to shed the ineffective scripts, trappings and beliefs that a lifetime of personal interactions, professional training and even your parents have taught you, such that you can reset your thinking to a beginner's mentality and so begin a fulfilling and exciting journey to coaching mastery.

Living in the New Forest, Hampshire with her bloodhound and husband, Clare is a prolific blogger and an award-winning regular feature writer for industry magazines and journals. She is also a popular speaker, often called upon to deliver webinars and keynotes to fellow coaches looking to sharpen their edge.

Stephen CreekComment